WHAT IS YOUR BRAND OR PROJECT NAME ?

(THIS WILL BE THE NAME USED FOR YOU LOGOS)

TELL US ALL ABOUT YOUR BRAND OR PROJECT: WHAT DO YOU MAKE? WHAT SERVICES ARE YOU PROVIDING? WHAT MESSAGE DO YOU WANT TO SEND?

(IF WE HAVE ALREADY DISCUSSED IN DETAIL - DON'T STRESS TO OVER EXPLAIN. IF WE HAVEN'T GONE INTO DETAIL - GIVE US A LITTLE HEART + SOUL BEHIND THE PROJECT SO WE CAN BEST INTERPRET HOW THE PROJECT CAN SHINE THROUGH BRANDING. AS MUCH AS YOU'D LIKE TO TELL US - BUT IDEALLY A PARAGRAPH SUMMARY.)

DO YOU WANT ANY ALTERNATE LOGO NAMES INCLUDED IN YOUR LOGO SUITE?

(SEE EXAMPLES IN THE NEXT QUESTION)

IF SO, WHAT WOULD YOU LIKE TO SEE?

(THESE CAN INCLUDE ABBREVIATIONS, INITIALS, OR EXTENDED LOGO DETAILS - INCLUDE COPY DETAILS IF NEEDED.)

WOULD YOU LIKE AN ILLUSTRATIVE LOGO MARK?

(ONLY INCLUDED IN BRANDING PACKAGES - GRAPHIC BRAND MARK THAT CAN LIVE SEPARATELY FROM YOUR TEXT-BASED LOGOS)

YES

NO, ONLY TEXT-BASED LOGOS

IF SO, IS THERE ANYTHING SPECIFIC YOU'D LIKE TO SEE OR ARE DRAWN TO?

(LET US KNOW IF YOU HAVE IMAGERY YOU THINK THE BRAND OR PROJECT COULD BE REPRESENTED BY - OR WE CAN TAKE THE WHEEL HERE AND FIGURE IT OUT AS WE GO)

WHAT ARE 3-5 WORDS OR DESCRIPTORS THAT YOU WANT YOUR BRANDING TO COME OFF AS?

(GIVE US SOME 'YES' WORDS)

WHAT ARE 3-5 WORDS OR DESCRIPTORS THAT YOU DON'T WANT YOUR BRANDING TO COME OFF AS?

(GIVE US SOME 'NO' WORDS)

THIS MAY BE COMMUNICATED THROUGH YOUR MOODBOARD - BUT, LET'S TALK COLORS.

(DO YOU HAVE ANY PALETTE PREFERENCES? WHAT COLORS CALL TO YOU AND YOUR BRAND OR PROJECT? IF YOU'RE LOOKING FOR A MIXED PALETTE, SELECT ALL THAT APPLY. EVERY PALETTE WILL HAVE A VARIATION OF B&W.)

COOL TONES

WARM TONES

BRIGHT COLORS (OR A POP OF COLOR)

MUTED COLORS

NEUTRAL TONES

IN TERMS OF TYPOGRAPHY (HEADER & BODY FONT PAIRING) - DO YOU HAVE ANY STRONG PREFERENCES?